In 2020, five friends—Chad & Mara Indrieri, brothers Trung & Toan Nguyen, and Britney Nguyen—teamed up to rethink what a cookie could be. Nostalgic flavors. Bold, Asian-inspired twists. Packaging you’d actually want to keep. Instead of buying into a playbook, we built our own.
Pop-ups, pizza boxes, and lots of learning.
We started small—popping up at local events, packing cookies in pizza boxes, and honing every batch. Grassroots hustle, word-of-mouth, and B2B partnerships grew a loyal following and carved out a place for Bake in the Las Vegas food scene.
Bake the Cookie Shoppe began in 2020, when five friends — Chad & Mara Indrieri, brothers Trung & Toan Nguyen, and Britney Nguyen — came together with one sweet mission: to reimagine the cookie experience.
They knew the market was missing something. Instead of buying into a franchise, they built something original — blending nostalgic cookie favorites with bold, Asian-inspired flavors and standout packaging.
They started small — popping up at local events, packing cookies in pizza boxes, and learning with every batch. Through grassroots hustle, word-of-mouth, and B2B partnerships, they grew a loyal following and carved out a space in the Las Vegas food scene.
Thanks to the support of their community, their dream became a brick-and-mortar reality.
From our kitchen to your hands — every cookie is baked with heart and made to share.
