Our Story – The Heart Behind Bake the Cookie Shoppe

Our Story

From a Pandemic Dream to a Community Favorite

Bake the Cookie Shoppe began in 2020, when five friends — Chad & Mara Indrieri, brothers Trung & Toan Nguyen, and Britney Nguyen — came together with one sweet mission: to reimagine the cookie experience.

They knew the market was missing something. Instead of buying into a franchise, they built something original — blending nostalgic cookie favorites with bold, Asian-inspired flavors and standout packaging.

They started small — popping up at local events, packing cookies in pizza boxes, and learning with every batch. Through grassroots hustle, word-of-mouth, and B2B partnerships, they grew a loyal following and carved out a space in the Las Vegas food scene.

What’s Never Changed

🍪 Exceptional cookies
🤝 Outstanding service
🎁 Beautiful packaging

Thanks to the support of their community, their dream became a brick-and-mortar reality.

From our kitchen to your hands — every cookie is baked with heart and made to share.

Our story

How bake became bake.

From a single Vegas kitchen to four stores and gift boxes shipping nationwide.

Visit a store Ship a box

It started with a better idea, not a franchise.

In 2020, five friends (Chad & Mara Indrieri, brothers Trung & Toan Nguyen, and Britney Nguyen) teamed up to rethink what a cookie could be. Nostalgic flavors. Bold, Asian-inspired twists. Packaging you'd actually want to keep. Instead of buying into a playbook, we built our own.

Early days

Pop-ups, pizza boxes and lots of learning. We started small: popping up at local events, packing cookies in pizza boxes and honing every batch. Grassroots hustle, word of mouth and business partnerships grew a loyal following and carved out a place for bake in the Las Vegas food scene.

Award-winning cookies

Taking 3rd place at Dessert Wars was the moment we knew the cookies could stand with anyone's. Today bake has four stores in Las Vegas, Riverside and Tempe, and ships gift boxes nationwide.

Meet the team